A Perspective on Purpose-Driven Brands

Today, brands and the businesses they represent face unprecedented economic, social and environmental demands. Enquiries as to their purpose, the manner in which they operate, how they govern, what they believe, value, and stand for have never been louder.

The answers — never more consequential.

Across a host of meaningful metrics, Purpose-Driven brands are being handsomely rewarded, both by consumers and stakeholders. Businesses with clear, compelling, authentic answers for why they exist, and the value they deliver are receiving stronger market-valuations, a 3x average growth rate over competitors, stronger customer loyalty, and higher workforce satisfaction and retention.

Compelling arguments for building a sustainable, resilient, purpose-driven brand; and a conscientious evaluation into the authentic purpose behind Why your organizations truly exists.